Release Date: July 31, 2023
Location: Jakarta, Indonesia
The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, kicked off its highly anticipated Maldives Roadshow Series in Southeast Asia with a successful first stop in Jakarta, Indonesia on July 31, 2023. The roadshow is part of MMPRC’s strategic initiative to reinforce the Maldives’ positioning in Southeast Asia (SEA) as a premier travel destination, highlighting its world-class offerings and one-of-a-kind experiences.
This Jakarta event marks the first in a series of three roadshows, with the next stops in Kuala Lumpur, Malaysia (August 2, 2023) and Bangkok, Thailand (August 4, 2023). Each roadshow aims to foster deeper B2B relationships between Maldivian tourism stakeholders and SEA travel partners, promoting collaboration and business opportunities.
17 Leading Maldivian Tourism Companies Join the Roadshow
A total of 17 prominent Maldivian tourism companies participated in this regional campaign, showcasing a wide array of premium hospitality and travel experiences. Participating brands included:
- Adaaran Resorts & Heritance Aarah Maldives
- Furaveri Island Resort & Spa
- Holiday Inn Resort Kandooma Maldives
- Inner Maldives Holidays
- Island Life Travel
- Lily Beach Resort & Spa
- Maldives Getaways
- Oaga Art Resort
- Plumeria Hotels and Resorts
- Pullman Maldives Maamutaa
- Resort Life Maldives
- Roam Maldives
- Splendid Asia
- Sun Siyam Travels
- The Residence Maldives
- Travel Connection Maldives
- UI Maldives
Their presence reflects the strong commitment of the Maldives tourism industry to meet the evolving demands and preferences of travelers from the SEA market.
Exciting Raffle Prizes for Attendees
To add excitement and engagement, MMPRC hosted exclusive raffles during each roadshow:
- 🏝️ Jakarta: One lucky winner received a 3-night stay at Adaaran Club Rannalhi
- 🏝️ Kuala Lumpur: Winners will receive a 3-night stay at Adaaran Club Rannalhi and a 3-night stay at Pullman Maldives Maamutaa
- 🏝️ Bangkok: A grand prize of 5-night stay at Furaveri Island Resort & Spa awaits the lucky winner
SEA: A Key Source Market for the Maldives
As of May 2023, the Maldives welcomed over 24,573 tourist arrivals from Southeast Asia, reaffirming the region’s importance as a top source market. MMPRC continues to strengthen Maldives’ brand presence through a 360-degree marketing strategy, including participation in major SEA travel fairs like MATTA, and roadshows like this one.
Maldives: More Than Just a Destination
With its pristine beaches, vibrant marine life, luxurious resorts, and unmatched hospitality, the Maldives continues to captivate SEA travelers seeking unforgettable escapes. MMPRC’s ongoing efforts are set to further elevate Maldives as a top-of-mind destination for couples, families, and adventure seekers alike.
For more updates on the Maldives Roadshow Series and partnership opportunities, feel free to reach out to us at Intrareps.
